Findability Theory

Within the World Wide Web, the term findability means the simplicity and efficiency with which any kind of information can be found. The importance of the findability is really easy to understand, regardless the final purpose of the information to be found. More than 3/4 of the researches made online involve products and services. Obviously, the User cannot buy what he cannot find.

The Findability Theory involves two main concepts:

• Keywords
• SEO

Keywords

They are the words used by the user to describe what he is looking for in a search engine. Building the website’s content around these keywords means bring the website on top of the search engine’s list. It is crucial that first we find the keywords and then we build the content around them.

SEO

SEO, which stands for Search Engine Optimisation, is another internet marketing strategy that considers how the search engine algorithm works. SEO uses several strategies, tactics and techniques to increment the number of visitor of a website by placing the website as high as possible on the search result page of a search engine.